East Essence Energy is a project that demanded significant time, effort, and creativity. Although fictional, I approached it with the same level of dedication as a real-world event, focusing on a cause close to my heart. The goal was to conceptualize and design every aspect of the event, from its inception to the final deliverables, creating a cohesive and impactful brand.
The East Essence Biannual Convention is dedicated to exploring innovative ways to source and create renewable energy. It brings together like-minded individuals who care deeply about the environment and seek solutions to reduce environmental destruction.
To guide the design process, I conducted in-depth research, developed a persona, and created a journey map. The final deliverables included a logo, landing page, mobile app, marketing and advertising materials, wayfinding signage, stationery, merchandise, and more. While not all assets are displayed, the essence of the project is captured here. This project also deepened my understanding of UX/UI design principles.
Tools Used: Adobe Illustrator, Photoshop, InDesign, Adobe XD.
