East Essence Energy is a project that took a lot of time, and effort. I chose to create an event for a cause that I feel is important. Despite it being a fictional event, I took this project seriously. We were instructed to create everything that was needed for the event, from conception until the last asset creation. Not everything is shown here, but the essence of the project can be seen.
East Essence Annual Convention to discover ways to source/create renewable energy. It is for like-minded people who care about the environment and look for ways to reduce the destruction of it and the Earth.
I began the project by doing research and creating a persona, and a journey map to guide me along the way. I designed many things for this project, such as a logo, landing page, mobile app, marketing and advertising materials, wayfarer signs, stationary, merchandise, and more. I learned a lot about UX/UI design in this project.
Tools Used: Adobe Illustrator, Photoshop, InDesign, Adobe XD.
